Until recently I had a pretty standard flow within my app. You sign up, create a project, share it out, and wait for feedback. I’ve talked previously about sticking to the critical path. I took a step back and consider how could I get a user to start collaborating on a project as quickly as possible. My solution was to just ask for what I needed, a URL. If the product makes sense after they start they will save the project and register at the same time.
I’ve recently switched the process on Punchli.st to get a user from no project or account to getting feedback in under 20 seconds. No signup, credit card, or details you aren’t ready to share. Just give me the URL you want to annotate and get started.