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Pete Bernardo

Pete Bernardo is the Founder & CEO of Punchlist, a TechStars Mentor, and occasional pizza maker. Former EVP at Three Five Two, Inc, Pete has 20 years of design & development experience across clients like CNN, Porsche, American Express, and Microsoft.
Other Posts
How to Write a Creative Brief That Inspires Your Team
June 29, 2022

Learning how to write a creative brief might sound tedious, but it’s one of the most important aspects of any creative endeavor. To understand the relationship between a creative brief and finished project, let’s talk structural engineering for a moment. We’re all familiar with Italy’s Tower of Pisa. Did you know that a faulty foundation [...]

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Best Task Management Tools for Creative Teams
June 10, 2022

A common challenge that creative teams face is completing their projects on time. The number one cause for this is a lack of effective communication and collaboration across all the departments working with creatives. If your company is suffering from the same fate, it’s time you reevaluate your current tools and strategy. Level up your [...]

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Dealing with Difficult Feedback: The Creative's Toolkit
May 20, 2022

Creative teams often have a familial vibe. This is unsurprising, as we often spend more time working together than we do with our loved ones. We toil together, learn together, grow together, and even eat dinner together as we dedicate long hours to major projects, pitches and launches. This family dynamic really manifests itself when [...]

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Async vs. Sync Communication: What’s the Right Mix for Your Team?
May 10, 2022

One way to make your team’s workflow more productive is to embrace asynchronous communication. But how do you employ this effectively, without losing engagement or causing project delays? What’s the right percentage of async vs. sync in an organization? Today we’ll unpack async vs. synchronous communication, and help you figure out the right mix for [...]

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Handling an Unresponsive Client the Right Way (with Email Templates)
April 27, 2022

Nothing derails a project quite like hearing crickets from unresponsive clients. We’ve all been there before. You have the kickoff meeting, get all your ducks in a row, send over the first draft for feedback, and…nothing.  After what feels like a month-long game of “Where’s Waldo?”, your client finally gets back to you with approval, [...]

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How to Avoid Micromanaging Your Creatives Into the Ground
April 22, 2022

Those in creative leadership must understand the dangers of micromanaging if their teams are to thrive. Creativity is delicate. Designers, writers and developers will often come up with a far better solution if given the right challenge to solve or goal to achieve, versus telling them “Do it this exact way.” That’s why we’ve prepared [...]

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How to Get Clients Out of the Comfort Zone (and into New Tools & Processes)
April 13, 2022

While agencies tend to be early adopters of the latest tools and tech, it’s not always the same for clients. Here are 5 actionable tips to onboard your clients to new software tools and processes, so you can all get on the same page and deliver amazing work. Project managers spend a lot of time [...]

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What Creative Collaboration Really Means in 2022
April 4, 2022

8 actionable tips and helpful tools for better creative collaboration when working remotely. Working together toward a goal and solving a problem together is the meaning behind the word collaboration. It enables trust, productivity, and even more creativity within a team when done correctly. Communication is at the core of it all because clarity is [...]

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5 Ways to Get Better Design Feedback from Your Client
March 25, 2022

Your design team spends various sprints working on a large project for a prominent client, and the most important day arrives — the big unveiling. Presenting the creative work is exciting and fun (and yes, a bit anxiety-inducing). But what follows is actually the most crucial part: the client’s feedback. How do you get productive [...]

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What These 15 Web Design Terms Mean – And Don’t Mean
March 24, 2022

There are few groups who use more jargon than those tackling web design. Design terminology especially causes confusion on cross-disciplinary creative teams and full-service agencies, where not everyone speaks the same language. In order to design great websites, landing pages, product UX, and other digital experiences that are as usable as they are pleasing to [...]

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Creative Collaboration In A Remote World: 3 Tips To Go Async
March 18, 2022

The work from home revolution has eliminated the need for exhausting commutes, uninspiring offices, and of course, having to shower or get dressed. But what does creative collaboration look like when working remotely? Many agencies are finding an asynchronous workflow more efficient to get their projects done. And creatives have never been happier. A study [...]

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Client Onboarding: 6 Ways to Create Lasting Client Relationships
March 8, 2022

Client onboarding is a double-edged sword for agencies, studios, and freelancers. While your clients supply the work and pay the bills, they also require back-and-forth email conversations and time-intensive education on your work process that ultimately distract from the best part of your job — being creative. Fortunately, it doesn’t have to be this way.  [...]

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Lessons from Building a Remote-First Async Team
March 7, 2022

A behind-the-scenes look at building the Punchlist team to practice what we preach: asynchronous communication and remote-first collaboration. As a “team of one” for a few years while coding Punchlist, I had plenty of time to dream about my ideal team. Which roles would we need? How would we organize our work? How would our [...]

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Website Launch Checklist: 13 Actionable Steps
October 15, 2021

Any website launch is challenging. The beginning of the website building process was exciting. You felt like there you made massive progress every time you went to work on it. But it’s not like that close to the end. It feels like you’re stuck at 95% complete. The structure is there, the design looks good, [...]

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5 Tips for Better Client-Designer Communication
September 22, 2021

The client-designer relationship can be a breezy ride or a teeth-grinding journey. It all depends on how prepared you are to effectively communicate with your designer. Going in blind is a normal thing for clients to do when first looking for a designer. But starting the design process with a little preparation will go a [...]

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Freelance Design Websites for Every Project
September 16, 2021

The freelance design world is hot with talent waiting for your project — you just have to know where to find it. We’ve marked out 10 platforms with freelance designers available for hire. Each one differs in price, client leg-work and expertise. So, jot out your priorities and see which fits your project best! Fiverr [...]

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How to Audit Content Like a Pro in 2021
January 27, 2021

‍Running a content audit can be hard. Knowing how to crush it for your client shouldn’t be. Content audit. There it is again. Creating content is one thing; auditing it is quite another. Regardless if you work for an agency or for yourself, you likely depend on your clients to provide content for you. But [...]

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4 Things To Consider When Creating Your New Website
January 4, 2021

They say your business website is like your virtual handshake – the first impression you will make on a potential client. With this in mind, it is vital that your website is seamless, easy to maneuver, and on brand. Whether you are building your website yourself, or you’ve reached out to an agency for support, [...]

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Top 3 Tips When Providing Project Feedback To Your Agency
December 22, 2020

At Punchlist, communication is one of our top values. It’s the entire premise behind what we do! We believe communication lays the foundation for any business, project, or relationship in general. It’s a known fact that communication can get complicated when you don’t have the person right in front of you. We have all misread [...]

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Your Pre-Launch Checklist!
December 21, 2020

We all know the pressure that comes when it’s finally time to launch a website. With all the complexities, we can often catch ourselves thinking of all the things that could go wrong. No one wants to experience the frustration of grammatical errors or a failed capture form. That’s why we created our Pre-Launch essential [...]

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Six Ways To Set Client Boundaries
November 13, 2020

Just like all relationships, partnerships with clients require boundaries. We all want to strive to go above and beyond for our clients, but it is necessary that the line does not blur into something problematic. We see too often businesses being taken advantage of out of fear of upsetting or losing a client. Setting clear [...]

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5 Best Practices When Communicating With Clients
October 1, 2020

We’ve all been there – you feel like you are running in circles with a client, and you’re at a loss for how you can better explain your thought process. The constant back and forth can take up tons of time, and create plenty of unnecessary frustration. Some misunderstandings can even lead to losing the [...]

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